Paula von Wachenfeldt is Associate Professor in Fashion Studies, Stockholm University. She is the author of several articles in the fields of fashion and cultural studies. Her research addresses, among other things, the interface between fashion and fiction, fashion representations and fashion and social media. During the last ten years she has devoted her research to luxury studies, and in her publications she has addressed the debate on luxury and the interpretation of luxury in media and advertising. These issues have been examined from historical as well as contemporary perspectives. She is also the co-author of the first book on Swedish luxury, The Swedish Desire: Centuries of Luxury Consumption (2015). Her next project deals with the relationship between credit and the consumption of luxury fashion goods in eighteenth-century France.