The project aims to enhance our understanding of Swedish cinema in relation to globalized media cultures. The primary object of study is Swedish film culture in the 1920s, especially with regard to the increasingly intense presence of Hollywood cinema in Sweden in this period. The project has three concrete objectives: (a) to map Hollywood’s economic, institutional, and infrastructural presence on Swedish film markets; (b) to explore how Hollywood’s presence was negotiated in public discourse; and (c) to analyze how Hollywood’s influence related to the re-definition of film as a cultural object in this period. Issues of distribution, circulation, and infrastructure take center stage, which is further operationalized through the following analytical frameworks: the dynamics of local and global; the dynamics of dominant and alternative cultural formations; and the dynamics between commercial and other forms of value. Within these frameworks, and through extensive research in both Swedish and American archives as well as a range of digital collections, the project will shed new light on Swedish cinema and film culture in the 1920s, while also offering new perspectives on the mechanisms of cultural change—in particular how these are shaped through an interplay between economic forces and public negotiations concerning the concept of culture.