Journal Article

The Taste of the Good Life. Representations of Luxury in Swedish Media



Recognized as the welfare state with a protective social system based formerly on the idea of equality and concern, Sweden in the twenty-first century is undergoing a change in the attitude toward luxury consumption. This article examines the role of lifestyle magazines and social and visual media in creating idealized images that play on the idea of luxury. The discourse produced hereby indicates a remarkable change in the Swedish self-image and its approach to indulgence and excess.

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  • Type:
    Journal Article (peer reviewed)
  • Journal:
    Luxury: History, Culture, Consumption, Vol 2, Issue 2.
  • Pages:
  • Published:
  • Language:
  • DOI:

About the Author

Paula von Wachenfeldt

Paula von Wachenfeldt, Senior Lecturer and Head of Studies at the Centre for Fashion Studies, holds a PhD in French literature. She teaches at basic and advanced level and supervises Master and PhD students. In her reserach she has examined the in... Read more


von Wachenfeldt, P. (2016). The Taste of the Good Life. Representations of Luxury in Swedish Media. Luxury: History, Culture, Consumption, 2(2), pp. 91-113. Available at: [Accessed 23 Mar. 2019]. doi: 10.1080/20511817.2015.1099346.