Journal Article

Twitter and the celebritisation of politics



A distinctive feature of our time is the constant circulation of mediated images of celebrities, a process that has taken new directions after the rise of social media platforms such as Twitter, Facebook and Instagram. This article draws on the contention that contemporary politics is increasingly celebritised, both in terms of how politicians are folded into specific celebrity frames in the news media and in the way politicians ‘perform’ their own professional and private identities through frequent use of social media. Recently, Twitter has become an established platform for a more personal form of political communication, where politicians can influence and network with news media professionals as well as showcase images of their successful and glamorous lives.

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  • Type:
    Journal Article (peer reviewed)
  • Journal:
    Celebrity Studies, Vol 5, Issue 4.
  • Published:
  • Language:

About the Authors

Mattias Ekman

Mattias Ekman is Associate Professor in Media- and Communication Studies and the director of studies for the undergraduate and master programmes. Ekman is currently heading the research project “Interactive Racism in Swedish Online Media, Press ... Read more

Andreas Widholm

Andreas Widholm is Associate Professor of journalism in the Department of Media Studies at Stockholm University, Sweden. He received his PhD from the same department in 2011. His research addresses the relationship between media, politics and cult... Read more


Ekman, M. and Widholm, A. (2014). Twitter and the celebritisation of politics. Celebrity Studies, 5(4).