Journal Article

Being there from afar: The media event relocated to the public viewing area



This article examines the media event as relocated to public viewing areas (PVAs) erected in cities across the globe, where people gather to watch the events together live on-screen. The study is based on ethnographic research carried out in PVAs located in selected cities during the 2010 FIFA World Cup and the 2012 Summer Olympics. We examine the relationships between these events, as reconstituted in these different locations through media networks, and the public’s participation via the event on-screen. The PVA emerges as a new location of experience and participation, with its own histories as a place of attraction for the local public and for visitors from afar, in what D. Massey would describe as an ‘intersection of local and global social relations’. The host city arena is no longer the self-evident ‘centre’ for this event, which has been pluralized through the complex web of media structures and the activities of participants who come to experience the event in these other, dispersed locations.

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  • Type:
    Journal Article (peer reviewed)
  • Journal:
    Interactions: Studies in Communication & Culture, Vol 5, Issue 2.
  • Pages:
  • Published:
  • Language:

About the Authors

Karin Becker

Karin Becker is Professor Emerita in Media Studies. Her career began at Indiana University (Ph.D. 1976) and at the University of Iowa, where she taught photojournalism and visual communication before moving to Sweden in 1987. She joined the facul... Read more

Andreas Widholm

Andreas Widholm is Associate Professor of journalism in the Department of Media Studies at Stockholm University, Sweden. He received his PhD from the same department in 2011. His research addresses the relationship between media, politics and cult... Read more


Becker, K. and Widholm, A. (2014). Being there from afar: The media event relocated to the public viewing area. Interactions: Studies in Communication & Culture, 5(2), pp. 581-595.