Journal Article

Lifestyle and fashion in Mario Camerini’s romantic comedies Il Signor Max and I Grandi Magazzini

Publication

Abstract

Between the years 1922 and 1943, Italian Fascism revealed quite an ambivalent attitude towards lifestyle. While the regime tried to impose standards of nationalistic moderation, popular entertainment of the time reveals that different aspects of culture never surrendered completely to the diktats of the regime. This article discusses the ways in which two films, Il Signor Max (Astra Film, 1937) and I Grandi Magazzini (Amato-Era Film, 1939) can provide a perspective into the consumer culture of Fascist Italy and its ambivalences. By presenting recurrent references to lifestyle commodities and fashion, the experiences of consumption in the two films take center stage in spite of the regime’s campaigns for modesty.

Show more

Details

  • Type:
    Journal Article (peer reviewed)
  • Journal:
    Networking Knowledge: Journal of the MeCCSA Postgraduate Network, Vol 11, Issue 1.
  • Pages:
    56-66
  • Published:
    2018
  • Language:
    English

About the Author

Chiara Faggella

Chiara Faggella, Ph.D., is a lecturer at Fashion Studies, Department of Media Studies. Her doctoral dissertation, "Not So Simple": Reassessing 1951, G.B. Giorgini and the launch of Italian fashion deals with the the promotion of Italian couture a... Read more

Reference

Faggella, C. (2018). Lifestyle and fashion in Mario Camerini’s romantic comedies Il Signor Max and I Grandi Magazzini. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 11(1), pp. 56-66. Available at: http://ojs.meccsa.org.uk/index.php/netknow/article/view/522 [Accessed 24 Aug. 2019].