Palgrave HE UK

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Films that Sell

By Nico De Klerk, Bo Florin, Patrick Vonderau

As an aesthetic, economic, and cultural practice, advertising has played a pivotal role in shaping the history of virtually every modern communicat... Read more

A Visible Presence

By Kristina Widestedt

This volume brings together a fascinating selection of studies exploring the soft power tools used by heirs to the throne in order to enhance the c... Read more

George Kleine and American Cinema

By Joel Frykholm

George Kleine was a New York City optician who moved to Chicago in 1893 to set up an optical store. In 1896 he branched out and began selling motio... Read more