Paulina Rydén

PhD Student in Fashion Studies at the Department of Media Studies. I hold a BA and an MA in Fashion Studies from Stockholm University.

My primary interests are fashion history; fashion and materiality; sustainability; and concepts of myth within the fashion industry.

The purpose of my research project is to unravel some of the mysteries surrounding sustainability within the fashion industry by exploring the concept of myth concerning sustainable fashion in contemporary society. Primarily, the research will investigate how fashion companies communicate sustainability through visual and textual means. The focus is on the Swedish market and the aim of the research is to shed light on the grey area between what companies communicate and what they do. Moreover, the aim is also to explore the history of sustainability and present streams of environmentalism and ethical approaches in relation to fashion, throughout recent history.