Background

Elizabeth is a PhD candidate at the Centre for Fashion Studies (IMS) at Stockholm University. She holds an MA in Cinema Studies from the Stockholm University, Graduate studies in Psychology, Marketing and Public Opinion from Universidad de Buenos Aires, and a BBus in Public Relations from Universidad Argentina de la Empresa (Licenciada en Relaciones Públicas).

At Stockholm University, Elizabeth lectured in consumer culture, archival research as a qualitative method, fashion and film.

Since 2016, she is the editorial assistant of Popular Communication, the International Journal of Media and Culture.

She was a visiting researcher at the USC`s School of Cinematic Arts in 2015.

In 2014, she discovered costume designer Jacques Fonteray´s private collection and was the first scholar to conduct research on this material. Since then, she has been working with the owners of these holdings to donate the material to an archive, in order to preserve his work as a cultural legacy, making it accessible to scholars around the world.

Before entering her Ph.D, Elizabeth worked as a PR in the entertainment and advertising industries for 10 years, in charge of media relations, branding and product development within the music industry. Before joining Stockholm University, Elizabeth lectured and coordinated workshops in art history, cultural history II, and creative writing for journalism and PR during four years at Universidad Argentina de la Empresa (U.A.D.E). The courses were part of the following programs: Public Relations, Journalism, advertising, fashion design, graphic design, and marketing.

Language proficency: English, Spanish, Portuguese and Swedish.

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Research Interests

Particularly interested in the historical study public relations, advertising and marketing practices, particularly in relation to discourses of stardom and celebrity in the U.S. context.

Areas of Interest: Archival research; epiphenomena; DHA; Hollywood history; Americana; journalism and expertise; Public Relations, advertising and marketing practices; celebrity culture and stardom; Hollywood on Hollywood; costume design, fashion and film.

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Ongoing Research

Beyond the Oscars' Red Carpet: Celebrity Endorsement and Fashion Expertise from Local to Global (A Media History)

The Academy Awards’ red carpet event is, arguably, the biggest fashion show in media culture. It’s capacity to unite the most glamorous fashion brands with the most acclaimed celebrities in the world attracts millions of viewers, and its fashion “best-” and “worst-” dressed are replicated ad nauseam through media outlets around the globe. Furthermore, the red carpet phenomenon achieved such magnitude in contemporary popular culture that the so-called “award season” functions as a fashion build-up into the largest event in Hollywood: The Oscars.

The connections between Hollywood and the fashion industry predate the inception of the ceremony, as so does the role of Hollywood actresses as trendsetters; however, this pseudo-event epitomizes such liaison. This research focuses on several historical constellations in order to account for the influence of media shifts, the changes in the industries’ approach, the public relations dynamics of the event, and the role of key players in the construction of stardom/celebrity and the dissemination of fashion discourses in relation to Hollywood. By delving into primary sources and tracing discourses of fashion, stardom and celebrity surrounding the event, this study sheds light on how the red carpet gained such an unrivaled status, functioning as a marquee for fashion branding and for celebrity endorsement.

This multidisciplinary study intends to provide a three-pronged contribution to fashion, cinema and media studies; insofar as it traces Hollywood’s undeniable role in the construction of celebrity and glamour, by understanding how early public relations campaigns and the media articulated fashion discourses around Hollywood, leading to the institutionalization of the Oscars’ red carpet as a fashion event in its own right.

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