Artikel i tidskrift

Political communication in an age of visual connectivity: Exploring instagram practices among swedish politicians

Publication

Abstrakt

This article explores the specific features of Instagram as a platform for visual politi- cal communication. Drawing on theories of mediatization and celebrity politics, it analyses how various forms of symbolic connectivity are expressed and performed by sixteen leading politicians in Sweden, and moreover how their social media use relates to news media. The study leans on a content analysis (n=800) and results show that journalism still holds a strong symbolic value, even when politicians are in charge of the political discourse. In addition, it reveals how the platform logic of Instagram contributes to the formation of digital lifestyle politics, where symbolic connec- tions between politicians and a variety of actors are staged through new mediatized relations. Visual political communication does inherit a democratic and interactive potential. However, according to the analysed data, most politicians avoid public interaction. Instead, they are preoccupied with the branding of their public persona.

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Detaljer

  • Typ:
    Artikel i tidskrift (refereegranskat)
  • Tidskrift:
    Northern Lights, Vol 15.
  • Publicerad:
    2017
  • Språk:
    Engelska

Om författarna

Mattias Ekman

Mattias Ekman är docent i medie- och kommunikationsvetenskap och disputerade 2011 vid Stockholms universitet. Mattias Ekmans forskning rör sig över två fält. Det första rör rasism och digitala medier, och syftar till att skapa förståelse för hur... Läs vidare

Andreas Widholm

Andreas Widholm is Associate Professor of journalism in the Department of Media Studies at Stockholm University, Sweden. He received his PhD from the same department in 2011. His research addresses the relationship between media, politics and cult... Läs vidare

Referens

Ekman, M. and Widholm, A. (2017). Political communication in an age of visual connectivity: Exploring instagram practices among swedish politicians. Northern Lights, 15. Available at: http://www.ingentaconnect.com/contentone/intellect/nl/2017/00000015/00000001/art00002# [Accessed 30 Sep. 2022].