Artikel i tidskrift

Being there from afar: The media event relocated to the public viewing area



This article examines the media event as relocated to public viewing areas (PVAs) erected in cities across the globe, where people gather to watch the events together live on-screen. The study is based on ethnographic research carried out in PVAs located in selected cities during the 2010 FIFA World Cup and the 2012 Summer Olympics. We examine the relationships between these events, as reconstituted in these different locations through media networks, and the public’s participation via the event on-screen. The PVA emerges as a new location of experience and participation, with its own histories as a place of attraction for the local public and for visitors from afar, in what D. Massey would describe as an ‘intersection of local and global social relations’. The host city arena is no longer the self-evident ‘centre’ for this event, which has been pluralized through the complex web of media structures and the activities of participants who come to experience the event in these other, dispersed locations.

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  • Typ:
    Artikel i tidskrift (refereegranskat)
  • Tidskrift:
    Interactions: Studies in Communication & Culture, Vol 5, Nr 2.
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Om författarna

Karin Becker

Professor emerita, Ph.d Mass Communication,
docent i masskommunikationsforskning.
Disputerade 1977 vid Indiana University/Bloomington, USA på avhandlingen Dorothea Lange and the Documentary Tradition. Avhandlingen utgiven 1980 (Baton Rouge: Louisi... Läs vidare

Andreas Widholm

Andreas Widholm is Associate Professor of journalism in the Department of Media Studies (IMS) at Stockholm University, Sweden. His research addresses the relationship between media, politics and culture with a particular focus on journalism and so... Läs vidare


Becker, K. and Widholm, A. (2014). Being there from afar: The media event relocated to the public viewing area. Interactions: Studies in Communication & Culture, 5(2), pp. 581-595.