The explosive spread of “social media” such as blogs, Twitter, YouTube and Facebook has been well-documented in popular media and academia. To date, most research has come in the form of broad, general surveys on who is using social networking sites, and what is being produced. Few studies have addressed the motivations behind the use of social media within specific work/organizational settings, and the broader professional, organizational implications of such use. The purpose of The Social Journalist: News Work and News Organizations in an Age of Networked Sociality, therefore, is to offer an investigation into use of social media by news workers and news organizations in journalism in Sweden, with the goal of advancing theory pertaining to the profession of journalism and social media.
At the root of the project is a desire to go beyond superficial examinations of how and why news workers engage with social media, and to examine such use at a deeper level. In order to achieve these goals, the research will revolve around the use of social media by news workers and organizations in relation to the concepts of professional capital and branding/brand capital.