Journal Article

Branding the Oscarcast: The public relations strategies that established the Academy Awards ceremony as a media spectacle

Publication

Details

  • Type:
    Journal Article (peer reviewed)
  • Journal:
    Historical Journal of Film, Radio and Television.
  • Published:
    2022
  • Language:
    English
  • DOI:

About the Author

Elizabeth Castaldo Lundén

Elizabeth Castaldo Lundén is an Assistant Professor at the Department of Media Studies. She holds a Doctoral degree in Fashion Studies and a Master of Arts in Cinema Studies from Stockholm University, and a Licentiate degree in Public Relations fr... Read more

Reference

Castaldo Lundén, E. (2022). Branding the Oscarcast: The public relations strategies that established the Academy Awards ceremony as a media spectacle. Historical Journal of Film, Radio and Television. Available at: https://www.tandfonline.com/doi/full/10.1080/01439685.2022.2065079 [Accessed 8 Aug. 2022]. doi: 10.1080/01439685.2022.2065079.