Artikel i tidskrift

‘Well-behaved robots rarely make history’: coactive technologies and humanistic HCI


Jörgen Rahm-Skågeby


Technologies, equipped with artificial intelligence and an agency of their own, are becoming increasingly available to consumers. Rather than just augmenting human senses or mediating information, these coactive technologies are mobile, pro-active, context-sensitive, programmable and agential in the milieu of the user. This paper illustrates a humanistic HCI approach to coactive technologies by analysing the AI-powered robot Cozmo. The analysis demonstrates how Cozmo 1) remediates fictional characteristics to appear more familiar, emotional and lovable; 2) is both pre-programmed and programmable, creating an interesting tension in its agential spectrum; and 3) is discursively marketed as a cunning, emotional, and non-machinic accomplice.

Visa mer


Om författaren

Jörgen Rahm-Skågeby

Rahm-Skågeby har en doktorsexamen i informatik, är docent i mediestudier och är verksam som lektor. Hans forskning berör strukturer, algoritmer, beteenden och gränssnitt i och kring system som lagrar, bearbetar och förmedlar information. Läs vidare


Rahm-Skågeby, J. (2018). ‘Well-behaved robots rarely make history’: coactive technologies and humanistic HCI. Design and Culture. Available at: [Accessed 2 Oct. 2022]. doi: 10.1080/17547075.2018.1466567.